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Lean on the farm, a memorable webinar experience

60 Brazilian farmers, Tom Hughes and one webinar hosted by Henrique Zaparoli Marques from Escola Cooperativa Terra Lean focusing on lean principles and the vital role of SOPs (Standard Operating Procedures) in agricultural environments.
  • 27 November 2024
  • GembaDocs HQ

Hi, I’m Tom Hughes, CEO of GembaDocs. Recently, I had the incredible opportunity to speak to 60 Brazilian farmers in a webinar hosted by Henrique Zaparoli Marques from Escola Cooperativa Terra Lean. Our focus? Lean principles and the vital role of SOPs (Standard Operating Procedures) in agricultural environments.

What made this session particularly special for me was its connection to my roots. I grew up on a small farm in the middle of nowhere in Northern Ireland, so I could genuinely relate to some of the challenges these farmers face—albeit on a smaller scale. Many of the attendees represented large-scale operations employing thousands of seasonal workers, and it was fascinating to explore how Lean principles could help them manage complexity while maintaining consistency and efficiency.

Tom Hughes Webinar

During the session, we delved into how Lean can transform farming practices, especially in environments where resources and time are limited. We also discussed the critical importance of having clear, actionable SOPs. It was fantastic to see that many participants were already familiar with GembaDocs, using it to create and sustain their SOPs. Hearing how they’ve put these tools to work in the field was incredibly rewarding.

The engagement from the audience was phenomenal. It’s always energizing to see so much curiosity and openness to learning, and this group did not disappoint. They asked insightful questions and shared their experiences, turning the webinar into a rich exchange of ideas.

As I reflect on this session, I feel immensely grateful for the opportunities I’ve had to share my insights with diverse audiences across the globe. Speaking engagements like this remind me why I’m so passionate about Lean—it’s not just a methodology; it’s a mindset that has the power to transform industries, big or small.

Before I wrap up, I want to express my heartfelt thanks to Henrique Zaparoli Marques. Henrique not only hosted this webinar but also translated my book Improvement Starts with I into Portuguese, making these ideas even more accessible to Brazilian audiences. Obrigado, Henrique!

If you’d like me to speak at your organization or conference, feel free to drop me a message. I’d love to explore how we can bring Lean and SOPs to life in your world.

Keep improving,

Tom

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